Can’t Find Your Website on Google?

As a business owner, you rely on Google for customers, so when your website doesn’t appear anywhere on Google, it can be disheartening. You may wonder: “Why Doesn’t My Website Show Up On Google?”.

A few possible explanations are listed below:

Your website was recently created and published. It takes Google time to discover and index newly created websites. Google’s website index is like a library’s catalog system. If a library hasn’t cataloged a book and placed it on the shelf, it won’t be available to the public. So if you just launched your site, give it a few weeks to appear in search results. If it doesn’t appear in a few weeks consider signing up for a Google Search Console account. Google Search Console (GSC) will provide insights into the current status of your website.
There may be technical issues. If there are numerous technical problems with your website, Google may not feel it is ready for the public. You may consider performing a basic website audit to ensure nothing is preventing it from showing up in search results.
Your site isn’t updated. Google prefers up-to-date websites with accurate information. If your site isn’t updated regularly and contains inaccurate information, Google may have lowered its visibility to the public due to conflicting information.
If your website is slow, has broken links, or has other technical issues, Google may reduce your website’s trustworthiness. Make sure your website loads quickly and functions properly to rank higher.
Google isn’t able to understand what your business is about. If a website is confusing, such as not clearly describing what is offered, or doesn’t have proper navigation menus, Google may be uncomfortable sending people to it. Google will check back later to see if the issues have been resolved.

You don’t need to panic if you can’t locate your website. Check for these common issues and work on addressing them. You may start getting more traffic and customers for your website when you correct the issues.

Create and Set Up a Google Search Console Account (It’s Free)

The tools and reports in Google Search Console help you measure your site’s search traffic and performance, fix issues, and improve your ranking in Google Search. You don’t need to sign up for Search Console to be included in Google Search results, but doing so can help you understand how Google views your site and optimize its performance in search results.

Creating a Search Console account is a simple, 4-step process:

1. Go to https://search.google.com/search-console and click start now to register your account.

2. On the left-hand side, click “Add a Property.”

3. Enter your website’s URL. If you have multiple versions of your website (e.g. http and https, or www and non-www), you’ll need to add each separately.

4. Verify your ownership of the site. This can be done using several methods, including adding a DNS record, using the HTML tag option, uploading an HTML file, or linking your Google Analytics account.

Once you’ve verified ownership, wait about a week for the data to be collected, and then you can start using Search Console to track your site’s performance in Google Search, submit sitemaps, and more.

What Does Google Expect From a Company Website?

Google’s first page of results is what every business wants, but how do you get there? Who can read the mind of Google? As SEO strategist, we aren’t able read Google’s thoughts, but we can read between the lines. Search Engine Optimization (SEO) is the process of improving the ranking of a website on search engines.

A website’s ranking is affected by many factors, and not all of them are under the website owner’s control. However, there are a few basic things that all website owners can do to improve their ranking.

Making your website search engine friendly is one of the most effective things you can do. Ensuring that your website is mobile-friendly is part of that. It is imperative to add a sitemap to your website and submit it to search engines. Sitemaps are files that list all the pages on your website and tell search engines how often they are updated. Search engines index your website better as a result.

More recently, Google has placed a heavy emphasis on providing the best experience possible for visitors. When visitors are happy, Google is happy. Optimizing user experience, on-page content, and the speed of your website are three of the most important website optimization practices for business owners. The following tips will help you get started:

1. Optimize your website for speed.

Make sure your website loads quickly and efficiently. Google’s PageSpeed Insights tool can help you identify areas where your website needs improvement.

2. Improve your user experience.

Make sure your website is easy to use and navigate. Ask your visitors to identify areas where your website could be improved.

3. Simplicity is key

Simple and easy-to-understand language is imperative when writing for the web. You should avoid jargon and use clear, concise language. Use technical terms sparingly and explain to them where needed.

4. Address Their Questions and Concerns

People will quickly lose interest if they have a question but cannot find the answer quickly. Know your prospect. Write for them, not about how great you are. If you had an appointment to meet a prospect in person, would you start the conversation with a long-winded speech on how great you are? Or would you shake hands, sit down and listen to their questions and concerns and then address them? Speak their language. There will be time later to explain why you are the best choice in town. To keep things interesting, use different types of content, such as blog posts, infographics, charts, calculators, surveys, and videos.

5. Use headings and subheadings

Headlines and subheadings help break up your content and make it easier to read. Most people will not read large blocks of paragraphs that are will take a lot of time to read. We’re in the internet era. We have about 5 seconds to capture their attention, or they will move on. Don’t waste what little time and opportunity you have.

6. Verify that there are no errors

Proofread your content before publishing it to avoid spelling and grammar errors.

These tips will help you write content for your website that is engaging and helps explain your services.

Now let’s discuss two advanced methods for increasing your website visibility via SEM.

What Is Search Engine Marketing?

Different businesses have different understandings of what search engine marketing (SEM) is. At its simplest, SEM is a way of using online marketing tools to improve your visibility in search engine results pages (SERPs). This can be done through paid (“pay-per-click” or PPC) advertising or through “organic” or unpaid methods such as search engine optimization (SEO).

Both SEO and PPC are important for your business. They are two different marketing techniques that you can use to improve your website’s ranking in search engine results pages (SERPs).

SEO is a long-term marketing strategy that helps you improve your website’s organic search rankings. On the other hand, PPC is a short-term marketing strategy that allows you to bid on keywords and place ads on SERPs.

SEO can be a complex and longer-term process, but it is often the most cost-effective form of SEM. By optimizing your website for specific topics, you can improve your chances of ranking favorably in SERPs.

PPC advertising can be an effective way to get your website seen by more people, but it can also be expensive. The key to successful PPC campaigns is to target the right audience with the right keywords. If you can do this, you will be more likely to see ROI from your campaigns. You can also improve your “quality score” with Google Ads, which can lead to lower costs per click and better ad placement.

SEO vs. PPC: Which is better for your business?
The best way to approach SEM is to create a comprehensive digital marketing plan that covers both SEO and PPC. This will help you to maximize your visibility and reach your target audience. Both have their benefits that can help your business grow. Here’s a quick look at each:

SEO:

Search engine optimization is the process of improving the visibility and ranking of your website on search engines like Google. When people search for something that relates to your business, you want to be on the first page of results – and ideally in the top 3 listings. The higher you rank, the more likely people are to click on your listing. SEO is a service offered by agencies that specialize in helping businesses rank their website on google.

PPC:

PPC is a paid advertising strategy where you create ads and pay to have them shown on search engines like Google. You only pay when someone clicks on your ad (hence the name “pay-per-click”).

PPC is a great way to get immediate results. You can create a campaign and start getting traffic to your site within days. You have moderate control over where your ads appear and who sees them. Depending on your product(s) and service(s), it can be expensive to run ads. On the lower end, it can be $2.00 per click on up to $100 per click.

PPC is also a great compliment to an SEO strategy. While you’re working on improving your organic search results, you can use PPC to help give your business a boost in the meantime.

Neglecting a Company Website is Like Neglecting Growth

To ensure that company websites are visible to potential customers, businesses should consider investing in website and search engine optimization. This includes ensuring that the website is properly indexed by search engines, providing an excellent visitor experience, and providing quality content. By doing so, businesses can ensure that their website is seen by those who are most likely to be interested in what they have to offer. And that, of course, leads to more phone calls and prospects.

A compelling and strong brand identity is crucial. This is an important component of the organization. Also, its clarity and strength has a huge impact for the overall success of the business.

In establishing a good brand identity, personifying the company is a useful experience. Accompanied with an intricate development and research, the differentiators and mission statement are essential to map out the identity of your company.

At Key Metrics Digital Marketing Services, brand identity is about mixing dependability, leadership, balance, trust, optimism, confidence and strength. This is about portraying the environment of professionalism and expertise that give the best experience for the customers.

A compelling and strong brand is vital. This is no longer about the mental exercise nor a marketing strategy. This is an essential ingredient of the existing organization and that the clarity and strength impact the success of fulfilling the mission of your company.

The brand is considered to be the most important asset of an online business, organization or company. In creating the best brand identity, this can be an effective form of communicating with the audience and customers. This further enhances the business along the recent advances in the company.

The collection of ideas and thoughts is the guide for the brand identity. The clear and simple articulation of the company is being portrayed personally and visually. Also, an excellent brand identity can influence the atmosphere, even the mood of the customers and organization. A good brand identity helps to build optimism, respect and confidence among those clients that support the brand and the company.

The successful brand identity can help in amplifying your brand among others.

The social media is the best place where you can best refine the brand and tie it up with the business model. This is best engaged with the potential and current customers. The best business model must be designed for the ultimate success of the brand. Tie the brand into your business model for the unified brand identity. This is a one way for you to create a big buzz among clients.

Here are a few of the things to consider in tying the brand to the business model:

Consistent Design

A consistent design is one of the few important things to consider when tying your brand to the business model. It is only through consistent design that the customers are being attracted and retained.

Always remember that an excellent consistent design gives a good and lasting impression. It is like hitting one bird with one stones because this does not only get the attention of the customers to the design but turn them into potential customers.

Establish An Identity That Is Easily Relatable

The goal of establishing an identity that is recognizable is something that needs to be achieved. At the first thought of establishing an identity, you need to consider how people can relate to it easily.

Always remember for one thing; people are attracted in an identity that best reflects the business or brand.

The DNA Of Your Brand

In the highly competitive and saturated market place, the significance of branding to the growth of the market share and success of products is emphasized. Countries, organizations, regions, towns and companies that have a complete understanding of the brand DNA are likely to prosper in the competition. They can best deliver the value among shareholder investments and attract foreign investments.

The brand is concerned about the intangible and tangible services, products and places. In their generic and truest forms, they are still the same with each other. Consumers still cannot spot the big difference between Coke and Pepsi, for instance.

The real difference is still not discovered among consumers because the brands do not mean anything. Unless that brand values are being consciously communicated, the target publics and consumers can differ the products.

The brand’s DNA is referred to novelty, attributes and distinctiveness that set it apart from the competition. In tying the brand to the business model, the brand DNA must be decoded and identified the best. After being tied to the business model, it should be connected to the consumers.
Our Effective and Proven Ways of Building your Brand Identity
In building your strong brand identity, our brand identity services give you the best results that you expect. If you are aiming to have an improved brand identity, then allow us to put the business name or business logo in different:

Biz Cards
Brochures

Website
Newsletter

Logos
Letter Head

To increase your ROI results, targeting the audience and maintaining your brand identity at its best, contact Digital Marketing Services now!