Why Doesn't My Website Show Up On Google?

May 14, 2022
Daniel McCormick
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Can't Find Your Website on Google?

As a business owner, you rely on Google for customers, so when your website doesn't appear anywhere on Google, it can be disheartening. You may wonder: "Why Doesn't My Website Show Up On Google?".

A few possible explanations are listed below:

  • Your website was recently created and published. It takes Google time to discover and index newly created websites. Google's website index is like a library's catalog system. If a library hasn't cataloged a book and placed it on the shelf, it won't be available to the public. So if you just launched your site, give it a few weeks to appear in search results. If it doesn't appear in a few weeks consider signing up for a Google Search Console account. Google Search Console (GSC) will provide insights into the current status of your website.
  • There may be technical issues. If there are numerous technical problems with your website, Google may not feel it is ready for the public. You may consider performing a basic website audit to ensure nothing is preventing it from showing up in search results.
  • Your site isn't updated. Google prefers up-to-date websites with accurate information. If your site isn't updated regularly and contains inaccurate information, Google may have lowered its visibility to the public due to conflicting information.
  • If your website is slow, has broken links, or has other technical issues, Google may reduce your website's trustworthiness. Make sure your website loads quickly and functions properly to rank higher.
  • Google isn't able to understand what your business is about. If a website is confusing, such as not clearly describing what is offered, or doesn't have proper navigation menus, Google may be uncomfortable sending people to it. Google will check back later to see if the issues have been resolved.

You don't need to panic if you can't locate your website. Check for these common issues and work on addressing them. You may start getting more traffic and customers for your website when you correct the issues.

Create and Set Up a Google Search Console Account (It's Free)

The tools and reports in Google Search Console help you measure your site's search traffic and performance, fix issues, and improve your ranking in Google Search. You don't need to sign up for Search Console to be included in Google Search results, but doing so can help you understand how Google views your site and optimize its performance in search results.

Creating a Search Console account is a simple, 4-step process:

1. Go to https://search.google.com/search-console and click start now to register your account.

2. On the left-hand side, click "Add a Property."

3. Enter your website's URL. If you have multiple versions of your website (e.g. http and https, or www and non-www), you'll need to add each separately.

4. Verify your ownership of the site. This can be done using several methods, including adding a DNS record, using the HTML tag option, uploading an HTML file, or linking your Google Analytics account.

Once you've verified ownership, wait about a week for the data to be collected, and then you can start using Search Console to track your site's performance in Google Search, submit sitemaps, and more.

What Does Google Expect From a Company Website?

Google's first page of results is what every business wants, but how do you get there? Who can read the mind of Google? As SEO strategist, we aren't able read Google's thoughts, but we can read between the lines. Search Engine Optimization (SEO) is the process of improving the ranking of a website on search engines.

A website's ranking is affected by many factors, and not all of them are under the website owner's control. However, there are a few basic things that all website owners can do to improve their ranking.

Making your website search engine friendly is one of the most effective things you can do. Ensuring that your website is mobile-friendly is part of that. It is imperative to add a sitemap to your website and submit it to search engines. Sitemaps are files that list all the pages on your website and tell search engines how often they are updated. Search engines index your website better as a result.

More recently, Google has placed a heavy emphasis on providing the best experience possible for visitors. When visitors are happy, Google is happy. Optimizing user experience, on-page content, and the speed of your website are three of the most important website optimization practices for business owners. The following tips will help you get started:

1. Optimize your website for speed.

Make sure your website loads quickly and efficiently. Google's PageSpeed Insights tool can help you identify areas where your website needs improvement.

2. Improve your user experience.

Make sure your website is easy to use and navigate. Ask your visitors to identify areas where your website could be improved.

3. Simplicity is key

Simple and easy-to-understand language is imperative when writing for the web. You should avoid jargon and use clear, concise language. Use technical terms sparingly and explain to them where needed.

4. Address Their Questions and Concerns

People will quickly lose interest if they have a question but cannot find the answer quickly. Know your prospect. Write for them, not about how great you are. If you had an appointment to meet a prospect in person, would you start the conversation with a long-winded speech on how great you are? Or would you shake hands, sit down and listen to their questions and concerns and then address them? Speak their language. There will be time later to explain why you are the best choice in town. To keep things interesting, use different types of content, such as blog posts, infographics, charts, calculators, surveys, and videos.

5. Use headings and subheadings

Headlines and subheadings help break up your content and make it easier to read. Most people will not read large blocks of paragraphs that are will take a lot of time to read. We're in the internet era. We have about 5 seconds to capture their attention, or they will move on. Don't waste what little time and opportunity you have.

6. Verify that there are no errors

Proofread your content before publishing it to avoid spelling and grammar errors.

These tips will help you write content for your website that is engaging and helps explain your services.

Now let's discuss two advanced methods for increasing your website visibility via SEM.

 

 

SEO budget PPC Budget

What Is Search Engine Marketing?

Different businesses have different understandings of what search engine marketing (SEM) is. At its simplest, SEM is a way of using online marketing tools to improve your visibility in search engine results pages (SERPs). This can be done through paid (“pay-per-click” or PPC) advertising or through “organic” or unpaid methods such as search engine optimization (SEO).

Both SEO and PPC are important for your business. They are two different marketing techniques that you can use to improve your website’s ranking in search engine results pages (SERPs).

SEO is a long-term marketing strategy that helps you improve your website’s organic search rankings. On the other hand, PPC is a short-term marketing strategy that allows you to bid on keywords and place ads on SERPs.

SEO can be a complex and longer-term process, but it is often the most cost-effective form of SEM. By optimizing your website for specific topics, you can improve your chances of ranking favorably in SERPs.

PPC advertising can be an effective way to get your website seen by more people, but it can also be expensive. The key to successful PPC campaigns is to target the right audience with the right keywords. If you can do this, you will be more likely to see ROI from your campaigns. You can also improve your “quality score” with Google Ads, which can lead to lower costs per click and better ad placement.

SEO vs. PPC: Which is better for your business?
The best way to approach SEM is to create a comprehensive digital marketing plan that covers both SEO and PPC. This will help you to maximize your visibility and reach your target audience. Both have their benefits that can help your business grow. Here’s a quick look at each:

SEO:

Search engine optimization is the process of improving the visibility and ranking of your website on search engines like Google. When people search for something that relates to your business, you want to be on the first page of results – and ideally in the top 3 listings. The higher you rank, the more likely people are to click on your listing. SEO is a service offered by agencies that specialize in helping businesses rank their website on google.

PPC:

PPC is a paid advertising strategy where you create ads and pay to have them shown on search engines like Google. You only pay when someone clicks on your ad (hence the name “pay-per-click”).

PPC is a great way to get immediate results. You can create a campaign and start getting traffic to your site within days. You have moderate control over where your ads appear and who sees them. Depending on your product(s) and service(s), it can be expensive to run ads. On the lower end, it can be $2.00 per click on up to $100 per click.

PPC is also a great compliment to an SEO strategy. While you’re working on improving your organic search results, you can use PPC to help give your business a boost in the meantime.

Neglecting a Company Website is Like Neglecting Growth

To ensure that company websites are visible to potential customers, businesses should consider investing in website and search engine optimization. This includes ensuring that the website is properly indexed by search engines, providing an excellent visitor experience, and providing quality content. By doing so, businesses can ensure that their website is seen by those who are most likely to be interested in what they have to offer. And that, of course, leads to more phone calls and prospects.

 

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