Why Isn't My Website Showing Up On Google?

May 14, 2022
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Is Your Website Not Showing Up on Google?

If you've been wondering why your website isn't showing up on Google, there are a few potential explanations. First, your website may not have a strong enough PageRank. Pagerank is a measure of a website's importance, and it's determined in part by the number of other websites that link to it. If your website doesn't have many inbound links, it may have difficulty climbing the ranks of Google's search results. Additionally, your website may not be well-crawled by Google's spiders, meaning that it hasn't been indexed properly and thus won't show up in search results. Finally, your website may not be using effective SEO techniques, such as including relevant keywords in meta descriptions. By troubleshooting these potential issues, you can help your website show up in Google search results. One of the most critical facts to understand is how Google scores your website and/or pages.

what is google pagerank

What is Google Website Quality Score?

The Quality Score is based on several factors, including the contents of your website, site speed, and user experience. Google uses the Quality Score to help determine your website's position in search results. A higher Quality Score means your website is more likely to appear higher in search results.

There are a few things you can do to improve your Quality Score, including optimizing your website for speed and improving the user experience. Here are a few tips to get you started:

1. Optimize your website for speed.

Make sure your website loads quickly and efficiently. Google's PageSpeed Insights tool can help you identify areas where your website needs improvement.

2. Improve your user experience.

Make sure your website is easy to use and navigate. Pay attention to user feedback to identify areas where your website could be improved.

3. Use relevant keywords.

Make sure the keywords you use on your website are relevant to your business and the products or services you offer.

4. Monitor your Quality Score.

Check your Quality Score regularly to see how your website is performing. You can find your Quality Score in Google Analytics.

5. Make changes to improve your Quality Score.

Make changes to your website based on your Quality Score. As your Quality Score improves, your website will become more visible in search results. Now let's discuss Google's PageRank Score.

 

What is Google PageRank Score?

PageRank is a numerical value that represents how important a webpage is. Google PageRank is a score from 0 to 10 that Google assigns to each webpage on the Internet. This score is then used to determine where that webpage should rank in search results.

The original PageRank algorithm was developed by Larry Page, one of the co-founders of Google. The algorithm looks at the number and quality of links that point to a webpage to determine how important that page is.

Newer versions of the algorithm also take into account things like the age of a webpage, the number of Shares and Likes it has, and whether it has been featured in a Google Knowledge Graph.

How is PageRank Calculated?

The PageRank score for a webpage is calculated by looking at all of the webpages that link to it. The important thing to remember is that not all links are created equal.

A link from a high-quality website that is relevant to your website will carry more weight than a link from a low-quality website.

In addition, the anchor text (the text that is hyperlinked) also plays a role in the PageRank score. If the anchor text is relevant to the topic of the webpage, it will help that webpage to rank higher.

Finally, the PageRank score is also affected by the number of outbound links on a webpage. If a webpage has a lot of outbound links, it is seen as less important by the search engine.

How Does PageRank Affect Search Results?

Google uses the PageRank score to determine where a webpage should rank in the search results. The higher the PageRank score, the higher the webpage will rank.

However, it is important to remember that the PageRank score is just one of many factors that Google uses to determine search results.

So, even if a webpage has a high PageRank score, it could still be ranked lower than another webpage if Google decides that the other webpage is more relevant to the user’s search query.

Can I See My PageRank Score?

The PageRank score for a webpage is not publicly available. However, there are some tools, like the Google Toolbar, that will give you an estimate of the PageRank score for a webpage.

Keep in mind that the PageRank score provided by the Google Toolbar is just an estimate and not the actual score that Google uses.

What Happens when I Get More Links?

As your webpage gets more inbound links from high-quality websites, your PageRank score will increase. This, in turn, will help your webpage to rank higher in the search results.

It is important to note that not all links are created equal. A link from a high-quality website that is relevant to your website will carry more weight than a link from a low-quality website.

In addition, the anchor text (the text that is hyperlinked) also plays a role in the PageRank score. If the anchor text is relevant to the topic of the webpage, it will help that webpage to rank higher.

To summarize, the PageRank algorithm is a score that is used by Google to determine where a webpage should rank in the search results. The score is calculated by looking at the number and quality of links that point to a webpage.

The higher the PageRank score, the higher the webpage will rank in the search results.

If you've covered all your bases but gaining visibility online is still slower than you'd like, you may want to consider SEM or search engine marketing.

SEO budget PPC Budget

What Is Search Engine Marketing?

Different businesses have different understandings of what search engine marketing (SEM) is. At its simplest, SEM is a way of using online marketing tools to improve your visibility in search engine results pages (SERPs). This can be done through paid (“pay-per-click” or PPC) advertising, or through “organic” or unpaid methods such as search engine optimization (SEO).

SEO can be a complex and time-consuming process, but it is often the most cost-effective form of SEM. By optimizing your website for specific keywords, you can improve your chances of ranking high in SERPs for those terms. You can also improve your “quality score” with Google Ads, which can lead to lower costs per click and better ad placement.

PPC advertising can be an effective way to get your website seen by more people, but it can also be expensive. The key to successful PPC campaigns is to target the right audience with the right keywords. If you can do this, you will be more likely to see ROI from your campaigns.

The best way to approach SEM is to create a comprehensive digital marketing plan that covers both SEO and PPC. This will help you to maximize your visibility and reach your target audience.

If you want to improve your search engine marketing (SEM) and brand reputation, you need to understand how search engine optimization (SEO) and pay-per-click advertising (PPC) work. Download this free guide to learn more.

Both SEO and PPC are important for your business. They are two different marketing techniques that you can use to improve your website’s ranking in search engine results pages (SERPs).

SEO is a long-term marketing strategy that helps you improve your website’s organic search rankings. On the other hand, PPC is a short-term marketing strategy that allows you to bid on keywords and place ads on SERPs.

SEO vs. PPC: Which is better for your business?
When it comes to your business and getting found online, there are two big giants to consider – SEO and PPC (Search Engine Optimization and Pay-Per-Click). Both have their own benefits that can help your business grow. But which one is better for YOUR business? Here’s a quick look at each:

SEO:

Search engine optimization is the process of improving the visibility and ranking of your website on search engines like Google. When people search for something that relates to your business, you want to be on the first page of results – and ideally in the top 3 listings. The higher you rank, the more likely people are to click on your listing.

SEO is a long-term strategy that can take months – or even years – to see results. But once you do start seeing results, they tend to be more sustainable and longer-lasting than results from a PPC campaign. And – unlike PPC – SEO is free. You do have to invest time and resources into it, but you don’t have to pay for ads like you do with PPC.

PPC:

PPC is a paid advertising strategy where you create ads and pay to have them shown on search engines like Google. You only pay when someone clicks on your ad (hence the name “pay-per-click”).

PPC is a great way to get immediate results. You can create a campaign and start getting traffic to your site within days. And – unlike SEO – you have more control over where your ads appear and who sees them.

PPC is also a great compliment to an SEO strategy. While you’re working on improving your organic search results, you can use PPC to help give your business a boost in the meantime.

So, which is better for YOUR business? The answer is possibly both. If you have the budget for it, running a PPC campaign in addition to working on your SEO can be a great way to get quick results and sustainably grow your business.

It depends on your business goals and objectives. If you want to generate leads and sales in the long run, then SEO is the better option. However, if you desire to generate leads and sales immediately, then PPC is the better option. But in all honesty, most businesses are investing in both PPC and SEO. One is not more important than the other.

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